The Story Mob was awarded the opportunity to support the BAFTA Games Awards in announcing the news for their 2023 nominations and their Fellow recipient, as well as telling the story of BAFTA Games Awards and their position within a growing and evolving sector.
During the 3 month campaign, we delivered a well-thought out strategic media plan consisting of interviews with high profile stakeholders, exclusives within mainstream and desired media, as well as mass news coverage across print, online and broadcast.
Extra, Extra!
Everybody read all about it! 400+ pieces of coverage across mainstream and gaming media, as well as 17 interviews with large readership titles.
Flawless preparation
Secured key mainstream interviews with core and campaign's top spokespeople (The Fellow recipient, CEO and Chair of the committee), as well as organizing in-depth briefings.