The opportunity
During a global crisis, Enthusiast Gaming joined forces with Twitch by supplying talent to drive awareness and to host a 12-hour marathon charity event, “Twitch Stream Aid 2020”, with athletes, popular streamers, musicians and entertainers. Enthusiast Gaming’s brand ambassadors Richard Sherman of the San Francisco 49ers and Darius Slay of the Philadelphia Eagles were two of the participants in the event and played Call of Duty: Warzone with players from Enthusiast Gaming’s Call of Duty League team, the Seattle Surge. Enthusiast Gaming worked with The Story Mob to promote the charity and gain media coverage emphasizing Enthusiast Gaming’s involvement in the event.
100+
Over 100 pieces of coverage with over 2 billion in online viewership
Mainstream Targets
Player profiles in key mainstream targets like CNN, BBC, The Sun, The Daily Mirror and more