Women’s esports are woefully under-covered by the media in comparison to their male counterparts. Seeing this gap in coverage, esports organization Dignitas put their money where their mouth is and created RAIDIANT, a multimedia platform focused on women in gaming.
We partner with Dignitas to launch the brand and raise awareness around the RAIDIANT.gg platform
Focused Messaging
We collaborated with the RAIDIANT team to craft high-impact messaging across all channels and ensure maximum retention and positive message pull through.
Partner Support
On behalf of Raidiant, we coordinated with launch partners (NYX Cosmetics, Virus, Twitter, Nerd Street Gamers, Zoomph and Queer Women in Esports) across messaging, strategy and outreach.