The lead creatives at STURDY. were no strangers to Coachella — they’d been visiting the iconic desert celebration of arts and music for years. But for the 2023 edition, STURDY. wanted to level up their festival presence, imagining a one-of-kind, weekend-long immersive experience that put music and fans centerstage with a highly influential crowd.
The result? The refreshing STURDY. Oasis Hydrated by Liquid I.V., a relaxing weekend escape that featured notable performances + DJ sets from artists including James Blake, Austin Millz, and more. Janelle Monae, Alessandra Ambrosio, Scheana Shay, and other big-name influencers and celebrities were on hand for the good vibes.
To promote their inaugural Coachella event, STURDY. leaned on The Story Mob to drive buzz and excitement for the Oasis, amplifying its footprint in the space through compelling storytelling and engaging media opportunities