The esports industry is renowned for its ‘bigger, newer, richer’ mentality. . One organization made it a mission to give back instead of only taking.
FlyQuest has been putting in the work to become the most co-Friendly esports organization ever, but has been slipping under the radar with the community.
Bolstered by a rebrand, a move to sustainable merch, and a return of their Go Green Initiative, we set out to ensure FlyQuest’s brand reputation went from wholesome org to The Greenest Esports Org Ever!
Established Identity
Emphasized eco-consciousness as a core philosophy, not a one-off campaign across executive profiles and logo-rebrand narratives.
Ubiquitous Presence
Making sure FlyQuest’s eco-friendly efforts were showcased across all campaign elements, including its rebrand and merch drop.